Privacy Policy

Summary of Key Points

This summary provides the key points from our Privacy Notice. For full details on any topic, use the Table of Contents to navigate to the relevant section.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, the choices you make, and the features you use.

Do we process any sensitive personal information? Yes. Because our Services help families enroll in a Michigan Medicaid program, we may process sensitive information including health-related information about the person receiving care, and (for caregivers we employ) Social Security numbers, financial information, and background-check information. We process this information only with appropriate consent and only as necessary to provide our Services.

Do we collect information from third parties? Yes. We may receive information from the Michigan Department of Health and Human Services (MDHHS), background-check vendors, payroll providers, and other service providers in the course of enrolling caregivers and providing Services.

How do we process your information? We process your information to determine eligibility for the Michigan Home Help Program, complete CHAMPS Provider Enrollment with MDHHS, communicate with you, process payroll for caregivers we employ, comply with law, and improve our Services.

In what situations and with which parties do we share personal information? We share information with MDHHS, our service providers (payroll, background checks, IT, communications), and as required by law. We do not sell your information.

Will my mobile information be shared? No. Mobile phone numbers, SMS opt-in consent, and text messaging data will not be shared with third parties or affiliates for marketing or promotional purposes.

How do we keep your information safe? We use organizational and technical safeguards to protect your information. No system is 100% secure, but we take reasonable measures to protect what you share with us.

What are your rights? Depending on where you live, you may have rights to access, correct, or delete the personal information we hold about you.

How do you exercise your rights? Contact us using the information at the end of this notice.

Table of Contents

1. What Information Do We Collect?
2. How Do We Process Your Information?
3. When and With Whom Do We Share Your Personal Information?
4. Text Messaging and Mobile Information
5. Do We Use Cookies and Other Tracking Technologies?
6. How Long Do We Keep Your Information?
7. How Do We Keep Your Information Safe?
8. Do We Collect Information From Minors?
9. What Are Your Privacy Rights?
10. Controls for Do-Not-Track Features
11. Do United States Residents Have Specific Privacy Rights?
12. HIPAA Notice and Protected Health Information
13. Do We Make Updates to This Notice?
14. How Can You Contact Us About This Notice?
15. How Can You Review, Update, or Delete the Data We Collect From You?

1. What Information Do We Collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you express interest in our Services, submit forms on our website, contact us, apply to become a caregiver, or receive care through our Services.

The personal information we may collect includes:

• First and last name
• Phone number (including mobile phone number)
• Email address
• Mailing address
• Date of birth
• ZIP code and county
• Contact preferences and best time to contact you
• Information about your relationship to the person receiving care
• General information about your loved one's daily care needs (e.g., help with bathing, dressing, mobility, meal preparation)
• Information about whether your loved one has Michigan Medicaid coverage
• How you heard about us

Sensitive personal information

In the course of providing our Services, we may process the following categories of sensitive information, only with your consent or as otherwise permitted by applicable law:

• Health-related information about the person receiving care, including general descriptions of their care needs, medical conditions disclosed during the enrollment process, and care assessments conducted by MDHHS. This information is necessary to determine eligibility for the Michigan Home Help Program and to coordinate care.
• Government identifiers for caregivers we employ, including Social Security numbers, required for W-2 employment, payroll, tax withholding, and CHAMPS Provider Enrollment.
• Financial information for caregivers we employ, including bank account information for direct deposit and tax withholding information.
• Background check information for caregivers we employ, including the results of criminal background checks and other screenings required by MDHHS.
• Immigration and work authorization information for caregivers we employ, as required by federal law (Form I-9 and supporting documents).

Information automatically collected

When you visit our website, we automatically collect certain information that does not directly identify you but may include:

• Internet Protocol (IP) address
• Browser type, version, and language preferences
• Operating system and device characteristics
• Referring URL and pages visited on our site
• Date and time of your visit
• Approximate geographic location based on IP address
• Information about how you interact with our site, including pages viewed, time on page, and clicks

This information is collected through cookies, pixels, and similar technologies. See Section 5 for details.

Information collected from third parties

In the course of providing our Services, we may receive information about you from:

• The Michigan Department of Health and Human Services (MDHHS), in connection with eligibility assessments, CHAMPS Provider Enrollment, and program administration
• Background-check vendors that perform required screenings for caregivers
• Payroll and tax-processing service providers
• References you provide as part of a caregiver application
• Public databases and government records used to verify identity or eligibility

2. How Do We Process Your Information?

We process your personal information for the following purposes:

• To determine eligibility for the Michigan Home Help Program, including reviewing your responses to our eligibility forms and coordinating with MDHHS
• To assist with CHAMPS Provider Enrollment with the Michigan Department of Health and Human Services
• To communicate with you about your application, eligibility, services, appointments, and program updates, including by phone, text message, email, and mail
• To employ caregivers, including W-2 onboarding, payroll, tax withholding, workers' compensation, benefits administration, and required federal and state employment reporting
• To bill Medicaid for services provided under the Home Help Program
• To process and respond to your inquiries, support requests, and complaints
• To send administrative communications about our Services, changes to our terms or policies, and other operational matters
• To send marketing or promotional communications about our Services, where you have given consent and where permitted by law
• To comply with our legal, regulatory, and contractual obligations, including Medicaid program requirements, tax law, employment law, and law-enforcement requests
• To protect our Services and prevent fraud, including monitoring for unauthorized access, fraudulent applications, and security threats
• To improve our website, marketing, and Services through analytics and internal research
• To post testimonials, only with the express written authorization of the person whose information appears in the testimonial

3. When and With Whom Do We Share Your Personal Information?

We share your personal information only as necessary and only with the following categories of recipients:

Michigan Department of Health and Human Services (MDHHS). We share information with MDHHS to enroll caregivers in CHAMPS, submit care assessments, bill for services provided under the Home Help Program, and comply with program requirements. This is a mandatory disclosure for participation in the program.

Service providers acting on our behalf. We share information with third parties that perform services for us under written agreements that require them to protect your information. These service providers may include:

• Payroll and tax-processing providers
• Background-check vendors
• Workers' compensation insurance carriers
• Communication and messaging service providers (including our phone and SMS provider)
• Cloud hosting and storage providers
• Website analytics providers
• Email and customer-relationship management (CRM) providers
• Accountants, attorneys, and other professional advisors

Government entities and regulators. We share information with state and federal authorities when required to do so by law, subpoena, court order, audit, or regulatory request, including the Internal Revenue Service, Social Security Administration, state taxing authorities, and Medicaid program auditors.

Affiliates and business transfers. We may share information with affiliated entities under common ownership or control. We may also share information in connection with, or during negotiations of, a merger, acquisition, financing, or sale of all or part of our business.

Other parties with your consent. We may share information with other parties when you have given us specific consent to do so.

4. Text Messaging and Mobile Information

When you provide your mobile phone number and opt in to receive text messages from us, you may receive text messages about:

• Your eligibility for the Michigan Home Help Program
• Application status and required documentation
• Appointment scheduling, confirmations, and reminders
• Enrollment progress and case updates
• Payroll, timesheet, and employment notifications (for caregivers we employ)
• Program updates and service-related information

Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP or CANCEL to any message. Reply HELP for assistance.

Mobile Information and SMS Data Limitation. We do not transfer, share, or disclose consumer data, including mobile phone numbers, SMS/MMS opt-in consent, and text messaging data, to any external organizations under any circumstances, even with consent, except as required by law. This information is used solely to provide the messaging Services you have requested. Where strictly necessary, it may be processed by our authorized messaging service provider acting solely on our behalf to deliver text messages, subject to contractual confidentiality, security, and use-limitation obligations.

For clarity, “mobile information” as used in this Privacy Notice refers specifically to mobile phone numbers and SMS/MMS messaging data collected for text-messaging communications. This restriction does not apply to other personal information that may be disclosed to service providers, affiliates, or business partners for operational, payroll, compliance, analytics, security, or first-party advertising purposes, provided that those disclosures do not include SMS/MMS opt-in data or text messaging consent information.

See our SMS Terms for the full terms governing our text messaging program.

5. Do We Use Cookies and Other Tracking Technologies?

We use cookies, pixels, web beacons, and similar technologies to collect information about how you interact with our website. We use these technologies for the following purposes:

• Essential website functionality, such as remembering your form progress and keeping our site secure
• Analytics, to understand how visitors use our site and to improve user experience. We may use Google Analytics, Vercel Analytics, or similar tools.
• Advertising and remarketing, to deliver relevant ads to people who have visited our site. We may use Google Ads, Meta (Facebook/Instagram) Pixel, or similar tools.
• Conversion tracking, to measure how effective our marketing campaigns are.

You can disable cookies through your browser settings. Disabling cookies may affect the functionality of our website.

To opt out of being tracked by Google Analytics, visit tools.google.com/dlpage/gaoptout. To opt out of Google's advertising features, visit adssettings.google.com. To opt out of interest-based advertising from many participating advertisers, visit optout.networkadvertising.org or aboutads.info/choices.

6. How Long Do We Keep Your Information?

We will keep your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required or permitted by law.

Specific retention periods include:

• Eligibility inquiries (where the inquiry did not result in enrollment): typically up to 24 months from the date of inquiry
• Caregiver employment records: as required by federal and state employment law, typically at least 4 years after employment ends
• Medicaid billing and care records: as required by Medicaid program rules, typically at least 7 years
• Tax records: as required by federal and state tax law, typically at least 7 years
• SMS consent records: as required by TCPA recordkeeping standards, typically at least 5 years
• Marketing communications: until you unsubscribe or withdraw consent

When we no longer have a legitimate business or legal need to process your personal information, we will either delete or anonymize it. Where deletion is not possible (for example, because information has been stored in backup archives), we will securely store the information and isolate it from further processing until deletion is possible.

7. How Do We Keep Your Information Safe?

We have implemented reasonable technical, administrative, and physical safeguards designed to protect the personal information we process, including:

• Encryption of data in transit
• Access controls limiting who can view personal information
• Written agreements with our service providers requiring them to protect your information
• Regular review of our security practices

However, no method of transmission over the internet or method of electronic storage is 100% secure. Although we take reasonable steps to protect your personal information, we cannot guarantee its absolute security. Transmission of personal information to and from our Services is at your own risk.

8. Do We Collect Information From Minors?

Our Services are not directed to children under 18, and we do not knowingly collect personal information from children under 18 for our own marketing purposes.

We may collect information about minors as part of providing our Services — specifically, information about a minor who is the person receiving care under the Michigan Home Help Program, provided by their parent, legal guardian, or other authorized adult. This information is collected solely to determine program eligibility and coordinate care, and is treated with the same protections as other sensitive information described in this notice.

If you believe we have collected personal information from a child under 18 in any other context, please contact us so we can take appropriate action.

9. What Are Your Privacy Rights?

Depending on where you live, you may have the following rights with respect to your personal information:

• Right to know what personal information we have about you
• Right to access the personal information we hold about you
• Right to correct inaccurate personal information
• Right to delete your personal information, subject to our legal and regulatory retention obligations
• Right to opt out of the sale or sharing of your personal information for targeted advertising (we do not sell personal information)
• Right to withdraw consent at any time where we are processing your information based on your consent
• Right to non-discrimination for exercising your privacy rights

Withdrawing consent. If we are relying on your consent to process your personal information, you can withdraw that consent at any time by contacting us. Withdrawal does not affect the lawfulness of processing before withdrawal or processing based on legal grounds other than consent.

Opting out of marketing. You can opt out of marketing emails at any time by clicking the unsubscribe link in any marketing email. You can opt out of marketing text messages at any time by replying STOP or CANCEL. We may still send you administrative or service-related communications necessary to provide our Services.

To exercise any of these rights, please contact us using the information in Section 14.

10. Controls for Do-Not-Track Features

Most web browsers include a Do-Not-Track (“DNT”) feature you can activate to signal your preference not to have data about your online browsing activities tracked. At this time, no uniform standard for recognizing or implementing DNT signals has been adopted, and we do not currently respond to DNT browser signals. If a standard is adopted in the future, we will update this Privacy Notice accordingly.

11. Do United States Residents Have Specific Privacy Rights?

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have specific rights under your state's privacy law. These rights are described in Section 9.

To exercise these rights, contact us using the information in Section 14. We will verify your identity before responding to your request and will respond within the timeframes required by applicable law.

If we decline to take action on your request, you may have the right to appeal our decision. To appeal, contact us using the information in Section 14, including the words “Privacy Appeal” in your message. If your appeal is denied, you may have the right to file a complaint with your state attorney general.

12. HIPAA Notice and Protected Health Information

As an enrolled Michigan Medicaid Home Help provider, Mission Home Helpis a covered entity under the federal Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and its implementing regulations at 45 CFR Parts 160 and 164.

What is Protected Health Information?

Some of the information we collect in connection with the Michigan Home Help Program qualifies as Protected Health Information (“PHI”) under HIPAA. PHI includes individually identifiable health information about the person receiving care, such as their medical conditions, diagnoses, care needs, care assessments, and any other health information created or received in the course of providing or arranging care.

How We Use and Disclose PHI

We use and disclose PHI only as permitted by HIPAA, including for the following purposes:

• Treatment: coordinating care between caregivers, the person receiving care, and other healthcare providers involved in their care.
• Payment: billing Medicaid and submitting required documentation to MDHHS to receive payment for Services provided.
• Healthcare operations: enrolling and supervising caregivers, conducting quality reviews, training, compliance auditing, and other operational activities necessary to deliver Services.
• As required by law: responding to subpoenas, court orders, government audits, public health reporting requirements, and other legal obligations.
• With written authorization: any use or disclosure of PHI not described above, including any use of PHI for marketing purposes (testimonials, case studies, advertising, social media, or other promotional content), requires a separate written HIPAA authorization that complies with 45 CFR § 164.508.

Marketing and Testimonials

We will not use or disclose PHI for marketing purposes — including testimonials, success stories, photographs, videos, case studies, or other promotional content — without a separate written HIPAA authorization signed by the individual whose PHI is being used (or their personal representative). This authorization is distinct from any general media release and meets the specific requirements of 45 CFR § 164.508(a)(3).

If you previously provided a HIPAA authorization, you may revoke it at any time by submitting a written request to us. Revocation will stop future use of your PHI for the purposes covered by the authorization but will not affect uses already made.

Your HIPAA Rights

Under HIPAA, you have the following rights with respect to your PHI:

• The right to receive a copy of our Notice of Privacy Practices, which describes in detail how we use and disclose PHI and your rights under HIPAA
• The right to access and inspect your PHI
• The right to request corrections to PHI you believe is inaccurate or incomplete
• The right to request restrictions on certain uses and disclosures of your PHI
• The right to request confidential communications about your PHI (for example, asking us to contact you only at a specific phone number or address)
• The right to receive an accounting of certain disclosures of your PHI we have made
• The right to file a complaint with us or with the U.S. Department of Health and Human Services Office for Civil Rights if you believe your HIPAA rights have been violated

Requesting Our Notice of Privacy Practices

To request a copy of our full HIPAA Notice of Privacy Practices, or to exercise any of the HIPAA rights described above, contact us using the information in Section 14.

Filing a HIPAA Complaint

If you believe we have violated your HIPAA privacy rights, you may file a complaint with us using the contact information in Section 14, or with the U.S. Department of Health and Human Services Office for Civil Rights at:

We will not retaliate against you for filing a complaint.

Relationship Between This Privacy Notice and HIPAA

This Privacy Notice describes our general privacy practices for all information we collect through our Services. Our HIPAA Notice of Privacy Practices specifically governs our use and disclosure of PHI. Where the two notices address the same information, the HIPAA Notice of Privacy Practices controls with respect to PHI. Where this Privacy Notice grants you broader rights than HIPAA, the broader rights apply.

13. Do We Make Updates to This Notice?

Yes. We may update this Privacy Notice from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The “Last Updated” date at the top of this notice reflects the most recent revision. If we make material changes, we will notify you by posting a notice on our website or by other reasonable means.

We encourage you to review this Privacy Notice periodically to stay informed about how we protect your information.

14. How Can You Contact Us About This Notice?

If you have questions, comments, or requests regarding this Privacy Notice or our privacy practices, please contact us:

15. How Can You Review, Update, or Delete the Data We Collect From You?

You may have the right to request access to, correction of, or deletion of personal information we hold about you, subject to our legal and regulatory retention obligations.

To submit a request, contact us using the information in Section 14. We will verify your identity before responding and will respond within the timeframes required by applicable law.

Please note that some information — including caregiver employment records, Medicaid billing records, and tax records — must be retained for periods required by federal and state law, and may not be eligible for deletion until those periods have expired.